For sportsbook operators
Give every bet a match.
The Responsible Gaming product your customers actually want. Pilot with the standalone Matched app — white-label into your sportsbook when you’re ready.
Customer-funded · Operator-branded · Compliance-ready
23 matched bets this month
Built to integrate with the operators setting the RG standard
The status quo
RG today is a checkbox. It should be a product.
Operators ship deposit limits, cool-off timers, and self-exclusion. The intent is right. The product is punitive — and adoption shows it.
Customers ignore it
Today’s RG features are friction with no upside. Customers turn them off, or never turn them on. Adoption sits in the low single digits.
Regulators are escalating
Affordability checks, ad restrictions, mandatory RG tooling — the pressure curve points one direction. Operators need offense, not just defense.
Losses kill LTV
Heavy losers churn, self-exclude, or worse. The customers you most want to retain are the ones the current RG stack pushes away.
What you ship
One product. Three stakeholders happy.
For your customers
Every bet pairs with a matching deposit to their own savings. Bet $50, save $50. A healthy habit, fully under their control.
For your compliance team
Full audit trail. Opt-in by default. Transparent flows. The reporting surface you need when regulators ask hard questions.
For your brand
Be the operator that treats customers like adults. A real product story for press, regulators, and the next license review.
The mechanic
Every bet has a match.
When a customer places a wager, Matched triggers a matching deposit from their linked bank account into their own savings. The sportsbook never funds the deposit — the customer pays themselves, every time they pay you.
Bet placed
Customer places a wager in your sportsbook. Matched listens via a single webhook.
Match triggered
A matching deposit pulls from their linked bank — never from sportsbook funds.
Savings settled
Funds land in the customer’s own savings account. They see both balances in one place.
What your customer sees
White-labeled. Native to your brand.
The experience lives inside your app. Your colors, your typography, your voice. Matched is the engine — your brand is the surface.
Lakers –4.5 · $50.00
Your savings balance is now $1,247.50.
For RG leaders
Reframe the customer.
“They’re not being rescued. They’re someone with the discipline to pay themselves every time they pay the sportsbook.”
- Opt-in by default — no behavior modification through dark patterns
- Customer-funded — the sportsbook never touches the savings flow
- Transparent ledger — every deposit shows the bet it’s paired to
- Full audit trail — exportable for regulator and licensing reviews
- Adjustable match ratio — customer chooses their own commitment
How we work together
Pilot first. White-label when you’re ready.
No engineering commitment to start. Your customers pilot via the standalone Matched app — you see real numbers before you write a line of integration code.
Pilot via the Matched app
Your customers opt into the standalone Matched app. We share an operator dashboard so you can watch adoption, savings volume, retention impact, and RG outcomes in real time. No integration required.
White-label into your sportsbook
Once the numbers convince you, we embed Matched natively into your product. Your brand, your flows, your compliance surface. A single webhook + drop-in SDK ships in weeks.
Step 2 · White-label
Ship in weeks, not quarters.
Once the pilot is showing the numbers you want, white-label Matched into your sportsbook. A single webhook on bet placement. A drop-in SDK for the customer-facing surface. Brandable end-to-end. Your team owns nothing it shouldn’t.
One webhook
Fire a bet event. Matched handles savings transfer, ledgering, and customer notifications.
White-label UI
Drop-in components inherit your brand tokens. Or use our REST API and build your own.
Dashboards
Compliance and ops dashboards out of the box. CSV and warehouse exports on day one.
POST /v1/match/bet
{
"customer_id": "cust_8f3a…",
"bet_id": "bet_2db…",
"amount_cents": 5000,
"placed_at": "2026-05-20T14:31:08Z"
}Questions operators ask
The short version.
Let’s talk
Avg. customer saves $400/yearReady to give every bet a match?
We’re piloting with a small number of operators in 2026. Tell us about your customer base and we’ll come back with a pilot plan within 48 hours.
or email owen@layup.money